Chinese New Year 2023 Marketing Campaign

January 2023

Cap Ros, the high-quality all-purpose wheat flour, was featured in a Chinese New Year 2023 marketing campaign launched by MFM’s Marketing & Sales team. To significantly amplify Cap Ros’ brand presence and enhance its brand visibility, 30 permanent blocks and 15 gondola-end displays were set-up in a comprehensive nationwide promotional campaign in selected supermarkets and hypermarkets.

In addition, the Marketing & Sales team had collaborated with prominent Key Opinion Leaders (KOLs) to generate heightened interest and engagement around our Ayam Dindings products and Cap Ros all-purpose wheat flour.

These KOLs were enlisted to create and promote eight delectable Chinese New Year dishes using MFM products through various social media platforms. Subsequently, a contest was launched to encourage the public to recreate these dishes.

The campaign’s resounding success is evidenced by its outreach to over 2 million individuals via social media. Given its positive impact, we are excited to announce the extension of this initiative into the upcoming Hari Raya festive period, ensuring a continued connection with our audience and sustained brand momentum.